January 2025
Case Study
Case Study: Raith Rovers FC - A GameChanger Sports Success Story
Scoring Big with Raith Rovers Football Club
Helped RRFC Achieve 60% Commercial Sale Increase
Commercial Database Growth: 112 to 5,215 Contacts
Mailing List Expansion: 4,512 to 12,328 Contacts
New Digital Matchday Programme Launched
New Commercial & LED Digital Interactive Brochure
Introduction
When Raith Rovers FC partnered with GameChanger Sports in June 2024, they set out to improve on the 23/24 season in all areas to continue their growth into season 24/25.
They needed a platform and support for their fresh commercial strategy, streamlined marketing, and quicker and better ways to engage with fans and sponsors.
With ambitious goals from their commercial team in sight, we worked closely with them to develop a bespoke system powered by AI and a data-driven approach that helped them deliver impressive results, including a 60% increase in commercial sales and a rapidly growing contact database for nurturing year on year growth.
THE CHALLENGE:
Help Increase Reach, Communication & Income
Raith Rovers needed a game-changing approach to help them boost commercial revenue, attract new sponsors, and improve fan engagement.
They also required a centralised system to manage communications, tasks, and marketing campaigns, all without overloading their commercial team at a critical time of the season.
THE GAMECHANGER SPORTS SOLUTION
Raith Rovers FC used our Sales & Marketing CRM Platfom GameChanger AI and their commercial strategy to drive growth and sales over many areas of the club. Commercial, Retail and Season Ticket Sales.
1.COMMERCIAL DATABASE EXPANSION
We helped grow Raith Rovers’ commercial contact list from 112 to an impressive 5,215 local and national business decision-makers within a 50-mile radius.
2.EMAIL MARKETING NURTURE CAMPAIGNS
Using GameChanger AI, we helped design and launch personalised email campaigns aimed at potential scommercial partners.
Our system delivered a 10% increase in email open rates, resulting in stronger partnerships and increased commercial sales.
3.DIGITAL INTERACTIVE MATCHDAY PROGRAMMES
We introduced a Digital Interactive and Print Matchday Programme, creating a new revenue stream while boosting fan engagement. This modern approach enhanced the matchday experience while generating income through advertising placements.
4.ALL-IN-ONE COMMUNICATION
To simplify operations, we integrated CameChanger AI’s All-in-One Communication Platform, centralising customer and partner conversations across email, SMS, and social media. This ensured Raith Rovers could communicate efficiently without missing a beat.
5.NEW COMMERCIAL
AND LED BROCHURES
Using our modern digital interactive brochure platform, we designed and developed both the 24/25 Commercial Brochure and LED Advertising Brochure. Through compelling calls to action, precise branding, and innovative digital features, we successfully delivered two brochures to Raith Rovers FC,
6.MAILING LIST
GROWTH FOR FANS
We helped expand the club’s main supporters, freinds and partners mailing list from 4,512 to 12,328 contacts, ensuring that fans never missed important club updates, matchday information, special offers, or club event promotions.
The Results:
A Win On and Off the Pitch
In just a few months of working together, Raith Rovers FC achieved:
60% Commercial Sale Increase
Commercial Database Growth: 112 to 5,215 Contacts
Mailing List Expansion: 4,512 to 12,328 Contacts
New Digital Matchday Programme Launched
New Commercial & LED Digital Interactive Brochure
Conclusion:
Setting the Standard for Success
With a driven and forward thinking Commercial team at Raith Rovers FC partnered with the team at GameChanger Sports and our innovative AI-driven CRM system, GameChanger AI.
Raith Rovers Football Club successfully surpassed their commercial targets for the season and increased their commercial and supporter database to help nurture that growth year on year.
Want to Score Big Too?
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Gamechanger AI
Trailblazing Digital
5 South Charlotte Street,
Edinburgh, EH2 4AN
